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40+ SHIPPED · A SELECTION · TAP A ROW

BHILWARA, RAJASTHAN · EST. 2025 · BRAND · WEB · SOCIAL

Khushi Samdani was 22, selling handcrafted return gifts out of Bhilwara. The craft was already real: German Silver, brass, gota work, potli bags stitched by hand in Rajasthan. The brand around it wasn’t. We built the mark, the system and the shop, then ran the Instagram that feeds all three.

WHAT WE MADE

A logotype in Devanagari-inspired Latin letterforms, its headline bar borrowed from the shirorekha
Temple green and marigold gold, held to a fixed proportion on every surface
Brand guidelines: logo, colour, type, motif, photography, voice, packaging, social
Packaging: green boxes, gold foil, a mandala blind-embossed inside the lid
ritualsofindia.com, built and shipped
The Instagram, run by us: reel, card, reel, photograph, never two cards in a row

1,500 TO 100K FOLLOWERS IN 11 MONTHS · 9M VIEWS IN THE PEAK MONTH

JAIPUR · PIZZERIA · BRAND IDENTITY

Two brothers, a wood-fired oven and Neapolitan pizza in Jaipur. The hard part was never the food. It was convincing anyone the dough was real before they had tasted it. So we built the identity on the one thing nobody can fake: the toss.

WHAT WE MADE

A wordmark drawn to taper like worked dough, its two A’s rising into forearms
Above them, two open hands and a ring of dough, caught mid-throw
CUCINA in a light geometric sans underneath, so the name does the shouting
White on tomato red, and nothing else
The logo film: the toss, drawn frame by frame

NEPAL · BAKERY + OFFICE · 3D VISUALISATION

A bakery and a back office in one property in Nepal, and a floor plan the client could not picture. The bakery had to sell cake to people walking past a glass front; the office behind it had to feel like the same business. We built the room before anyone paid for a wall: one idea, icing caught mid-drip, lit and furnished and filmed. This is what we do for architects. You send the plan, we send back the room.

WHAT WE MADE

A cream drip form running the feature wall, edge-traced in neon, scaled three ways through the space
Fluted walnut, reeded glass and perforated brass mesh: one vertical rhythm at three scales
Counter and display in pale marble with rounded returns, over a fluted timber body
A backlit brass mesh signage bulkhead over the service line
The office behind: cove-lit, walnut and brass, held behind a reeded glass partition
A plan-to-render film and five stills, every angle the client would ask about

The bakery looking out to the street: the neon-traced drip wall over fluted walnut, cake display counter, and the brass mesh signage bulkhead overhead

The drip wall in raking daylight, its shadow falling across the plaster, beside the peach marble counter and reeded glass partition

The service counter in late sun: pale marble over fluted walnut, with the arched display niche alongside

The back office: cove-lit, cream and walnut, with three gold botanical pieces above the sofa

The office desk in travertine and walnut, against the reeded glass partition

INDIA · SPORTS BOOKING · BRAND · SOCIAL · UI-UX

Ten people in a group chat, one turf, and nobody has rung the ground. Book Ball finds an open hour at the courts near you and books it in two taps. It lives on a phone held under floodlights at nine at night, so the mark had to be the product itself: a grid of time slots, and the ball landing in the one that’s free. We built the brand, then the app and the website around it.

WHAT WE MADE

The mark: a two-by-two slot grid with a tennis ball dropped into the open slot
A slab wordmark cut in two: BOOK in white, BALL in ball-yellow
Two greens and nothing else: pitch green ground, lime for whatever is open
App icon: the grid on a lime tile, legible at home-screen size
The FIND · BOOK · PLAY lockup
The app and the website, UI-UX end to end, live at app.bookball.in
Social content: [AMAN: the handle and what we post]

LIVE AT APP.BOOKBALL.IN

DUBAI · CRYPTO EXCHANGE · BRAND · APP ICON

A Dubai crypto exchange with Solana in its name, entering a category where every mark is a blue hexagon. It had to nod to Solana without borrowing from it, and survive at 32px in a wallet list next to two hundred other tokens. So we took Solana’s count, three bars, and cut them into one letterform.

WHAT WE MADE

The mark: three bars, sheared and stacked into a single S
One gradient, magenta to mint, on black; no second palette
The SOLCEX wordmark, tracked wide, in white
App icon: the mark reversed out of a gradient tile

LIVE AT SOLCEX.IO

THE WEB3 PROJECT · WEB3 HOLDING COMPANY · BRAND · PITCH DECK · FILM

The Web3 Project was one company building eight products at once: a social super app, a launchpad, a DEX, an NFT marketplace, a game, even a coffeehouse that takes crypto. Each product had its own name. Investors still had to see one company. So the mark is a stack, a diamond set on a diamond with chevrons rising through the middle, and the token family and the pitch deck are built from the same geometry.

WHAT WE MADE

The mark: a diamond stacked on a diamond, nested chevrons pointing up
The TWEP wordmark and four lockups, vertical and horizontal, with and without the full name
Deep blue ground, one gradient from Quantum cyan to Sapphire, Not White for type
A coin family cut from the same geometry: $TWEP, $WUSD, $WWEB3
The brand book: lockups, clear space, colour, Sk-Modernist type, misuse
The pitch deck: fifteen slides covering the token, the ecosystem, the market and the team
The founder film: the founder and the products on camera, directed and edited by us
The brand film, with the founder film cut into it

THE WEB3 PROJECT · MASCOT · 3D CHARACTER · STICKER PACK

A Web3 community lives in chat, where a brand is only as alive as its stickers. The Web3 Project needed a face for that room. So we drew a dolphin, built him in 3D and taught him the language of crypto: he says hello, he thinks it over, he HODLs with the crowd, he pumps it, and when the chart goes up he takes the Lambo to the moon.

WHAT WE MADE

Webby: the character, from ideation to a finished 3D model, 2,238 vertices of clean quad topology
A Rigify rig with 128 bones and facial shape keys, so every mood is a pose, not a new model
Ten animated stickers rendered in Cycles with transparency: Hello, Tail Wave, Excited, Pump It, Laugh, Think, The Suit, HODL, Lambo and Moon Splash
The props and sets to match: the top hat and whiskey, the tuxedo and cigar, the phone, the Lambo, the ocean and the moon
The character film

41 YOUR BRAND EMPTY. ON PURPOSE

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